The world of open banking has arrived, and it is transforming the fundamentals of financial services. In this new landscape for winning customers, personalization and bundling to create specific propositions is the name of the game. To create just the right recipe, banks must look at their available product offerings, determine how best to modify them, combine them with third-party solutions to create the perfect blend, and accurately target them to the right customers. Traditionally, product management was closely tied to an individual bank’s core platforms and processes. However, in today’s dynamic marketplace, banks need to decouple their product management strategy from their core platform, and free it up to support open banking in the era of the ecosystem.
Read this point of view by Capgemini and SunTec experts to learn how you can accelerate your transformation journey with intelligent product management in the Open Banking economy.