connected marketing

Partner with Capgemini on Connected Marketing

Capgemini helps banks navigate the digital landscape with an end-to-end suite of services and capabilities driven by our Connected Marketing engine. Using AI/ML-powered solutions and real-time customer data, we help clients drive greater business value and deliver more impactful emotional connections.

Brand & experience

Providing a holistic brand experience is challenging, especially when mergers and acquisitions leave many banks struggling to understand all they now offer. Capgemini helps banks capture and communicate the universe of products available and algin those to customer segments.

Connected marketing builds brand across the customer lifecycle by understanding individual desires and tailoring products to create great experiences. We focus on brand research, performance, and customer experience coupled with creative design, technology, and data science to drive customer engagement, acquisition, and loyalty.

Content

Regulatory requirements impact the time required to manage content as multiple teams struggle to deliver content across various channels while maintaining compliance. We help banks deliver relevant information at every touchpoint.

Our fully compliant, automated content delivery mechanisms use AI and analytics, so content goes where it should. And our content management offering automates workflow to speed approvals and content delivery and allow marketers to author content.

Data and technology

Privacy regulations and the shift toward eliminating cookies hinders personalized, data-centric marketing campaigns. Working with niche industry players, we provide best-in-class Martech strategies.

Our data and technology offering includes campaign management, marketing automation, customer data platforms, analytics-driven next best action, customer journey management and more – so banks can offer a “Google-like” experience on their own websites.

Loyalty

Loyalty is personal. Organizations must empathize, analyze, and keep customers at the center of every decision. Innovative technologies, empowered by rigorous market and consumer research, provide experiences that establish personal and meaningful relationships.

Our loyalty services include loyalty management, offer management, and offer transformation to reposition banks from a persuasion-based to a customer engagement-centric model. This allows them to extend their reach and create personalized products, services, and experiences.

Personalization

In our tech-savvy world, banks need to offer experiences customers expect. Using data, behavioral science and human-centered design, we help banks create personalized experiences that meet customer needs and expectations, build loyalty, and inform business strategy. Great experiences must also happen internally, so banks can build a consistent brand that provides powerful, positive experiences to those who keep the business running. Our expertise in organizational design, activation, and regulatory requirements helps banks apply external brand and experience principles internally to create a holistic experience strategy.

Get in touch

Wherever your organization is in its digital journey, we have the tools, methodologies, and partnerships to get you where you need to go – fast.